Confusion is a business model. We analysed hundreds of plans and identified three clear strategies providers use to systematically make you pay more than necessary.
You open the website and see a plan for CHF 78 per month. Then, one line below, the same plan for CHF 24.95. You feel like a clever consumer.
The problem: the CHF 78 price exists only so the CHF 24.95 plan looks cheap. The regular price is a decoy, a bait with no real function, designed solely to manipulate your price perception.
The promo price almost always applies only to new customers. You've been a customer for two years and want the new low price? In most cases: tough luck. You have to cancel, wait, and re-enter as a new customer.
«Easy S», «Comfort M», «Swiss Flex», «International L», some providers have over a dozen plans with constantly changing names. Why? So you can't tell whether your existing plan is better or worse than the new offer.
Providers like Digital Republic, Galaxus Mobile and Swype do something radical: one price. For everyone. Today, tomorrow and in three years. No setup fees, no minimum term, no new-customer rebates that expire after six months.
Digital Republic offers Unlimited 5G on the Sunrise network for CHF 18/month, for everyone, always. If the offer improves, existing customers benefit automatically.
Wingo (Swisscom subsidiary) and Sunrise offer strong long-term prices on the best Swiss networks. Yes, there are promos here too, but the regular prices are already very competitive:
Our tip: ignore the promo and look at the regular price. If that already looks right, the provider is a good choice, regardless of promo banners.
Simple: the cheapest providers spend the least on advertising. No billboards, no TV spots. This is one of the biggest inefficiencies in the Swiss mobile market: the best offers advertise the least.
«Now 70% cheaper!», sounds fantastic. But what does the small print say? «Promo price valid for 24 months. After that, automatic renewal at the standard rate.»
You sign today for CHF 19.95/month. In two years your credit card is suddenly charged CHF 54.90. This is called teaser pricing.
| Phase | Duration | Monthly price | Total |
|---|---|---|---|
| Promo phase | 24 months | CHF 19.95 | CHF 478.80 |
| After (standard rate) | 12 months | CHF 54.90 | CHF 658.80 |
| 3-year total | CHF 1'137.60 |
A fair plan with no time bomb (e.g. Wingo Swiss Plus for CHF 25.95/month, no contract) over 36 months: CHF 934.20
Difference: CHF 203.40, and you keep full flexibility.
Internet + TV + mobile in one bundle, sounds practical. But the «combo discount» has a catch: cancel one product and you lose the discount on everything else. You're trapped, not by a contract, but by math.
Anyone who consciously separates internet and mobile often saves over CHF 750 per year, with identical network quality.
Economists call it deliberate complexity. The harder it is to compare offers, the less often consumers switch. And the less often consumers switch, the more providers earn from existing customers who pay too much.
Consumers who regularly compare and switch pay on average 40% less than loyal existing customers. In Switzerland the effect is even stronger, because the market is smaller and price transparency has historically been low.
If you know the tricks, you can avoid them. Here are providers that focus on transparency, on the best Swiss networks:
| Provider | Network | From price | Why we recommend it |
|---|---|---|---|
| Digital Republic | ☀️ Sunrise | CHF 18.– | Fairest price on the market. No tricks, no contract. |
| Wingo | 🔵 Swisscom | CHF 17.95 | Swisscom network at half the price. Stable pricing, no contract. |
| Sunrise | ☀️ Sunrise | CHF 29.90 | Best 5G network. Check Super Deals, watch the long-term price. |
| Swype | ☀️ Sunrise | CHF 14.95 | Pay-per-use. Perfect for light users. |
Filter by price, network and contract length. We show the real long-term price, not the promo price.
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