Sunrise price increase on 1 August 2026: which plans get pricier and what you can do now

What changes on 1 August 2026

On its official support page "New prices", Sunrise announced the following 12 mobile plans:

Not affected: Prepaid, QoQa offers, Home Security, device plans.

Over a two-year contract term, the increase adds up to CHF 18 to CHF 36 per plan.

What Sunrise says, and what it really means

Sunrise frames the change as follows:

'The loyalty discount remains unchanged. With 50% combo discounts the increase only affects half of the price paid (+0.75 CHF effective).'
, Sunrise, new prices from 1 August 2026

It sounds friendly: the discount supposedly stays the same. In reality, it means the discount amount in francs is now granted on a higher list price. You effectively pay more.

Example Sunrise Swiss Plus with 50% combo discount:

• Before: list price CHF 30.40, with 50% discount CHF 15.20
• After: list price CHF 31.90, with 50% discount CHF 15.95
• Effective extra cost: +CHF 0.75 per month = +CHF 9 per year

Sunrise is not alone with this mechanic. Salt, TalkTalk, yallo and Lebara are adjusting prices in 2026 along the same pattern. Here is the full analysis.

What can you do now?

Three options:

Option 1: use the extraordinary right of termination

With any unilateral change to the contract you have a statutory extraordinary right of termination of 30 days from the announcement. Sunrise informs customers from 1 June 2026 and accepts terminations until 31 July 2026 at the latest.

How to proceed:

1. Keep Sunrise's notice (it shows the announcement date)
2. Send written termination to Sunrise, referencing the extraordinary right of termination
3. Pick a new provider in parallel, request number porting (free, 1 to 3 business days)

Option 2: stay with Sunrise

If you value Sunrise's network quality and your plan is not heavily affected, you can stay. Most adjustments are moderate (+CHF 0.75 to 1.50). For Young plans the increase is halved thanks to the 50% discount, to +CHF 0.75.

Option 3: switch to a cheaper MVNO on the Sunrise network

10 MVNO providers use the identical Sunrise network. Identical coverage, identical 5G speed, significantly lower price:

Important: yallo is a Sunrise subsidiary, but has also announced the price increase of 1 August 2026. Anyone who really wants protection from further increases should switch to a Sunrise MVNO that does NOT belong to the Sunrise group. Digital Republic is the most transparent and cheapest choice here.

Especially for roaming travellers: Sunrise Swiss Connect Europe+

Anyone who chose Sunrise for the unlimited EU roaming (Swiss Connect Europe+ for CHF 79.90, with loyalty discount CHF 39.90) has two alternatives:

• swype Surf Europe CHF 24.95, cheaper, Sunrise network, unlimited roaming in 41 countries, base price with no promo risk
• Wingo Europe Pro CHF 35.95, Swisscom network, unlimited EU, base price (Wingo is a Swisscom subsidiary and not affected by the wave)

The Sunrise Swiss Connect Europe+ rises after the adjustment to CHF 81.40 (with the loyalty-discount deal currently at CHF 39.90, expected to climb afterwards).

Who is affected, who is not?

Affected:

• Existing Sunrise mobile customers with the 12 plans above
• New customers signing up from 1 August 2026
• Combo-discount customers pay proportionally more (typically +CHF 0.75)

Not affected:

• Prepaid and QoQa offers
• Sunrise Home Security
• Device bundles and instalment payments
• Sunrise MVNO customers at Digital Republic, Aldi, Galaxus Mobile, Quickline, GGA Maur, SAK Digital, swype, TalkTalk (yallo + Lebara: separate price adjustment on 1 Aug)

Methodology and sources

All price information was taken directly from the official sunrise.ch support page "New prices". handyabo.com compares all 22 Swiss mobile providers independently of affiliate relationships. Methodology public at handyabo.com/en/how-we-rate/.

Full analysis of all four waves with 6 Swiss telco price increases in 2026 (Swisscom April, TalkTalk May, Salt June, Sunrise + yallo + Lebara August): Lifetime discount, until the next price increase.